YouTube influencer ROI calculator
Look up a YouTube channel and see what one sponsored video should earn your store, and the most you can safely pay for it.
Look up a creator
Monet McMichael @monetmcmichael · YouTube
453,000 subscribers · 88,185 typical views · 31,105,649 channel views · 272 videos · 3.9% engagement
Example · read from YouTube on 14 Oct 2026. Look up any creator above.
Your store’s numbers
Leave any blank and we use your industry’s benchmark.
How it works
- Look the channel up. Its subscribers and the typical views of its recent videos, read from YouTube.
- Add your store. Your order value and conversion rate. Leave them blank and we use your industry’s averages.
- Views become orders. Typical views lead to store visits, and your conversion rate and order value turn those into revenue.
- Safe to pay. The most you can pay for the video before it loses money.
Other free tools
Frequently asked questions
How do you work out the ROI of a YouTube sponsorship?
Take the views the channel’s recent videos really get, estimate how many viewers visit your store, and turn those visits into orders at your conversion rate and order value. Compare that revenue with the fee.
Do YouTube sponsorships keep earning after launch?
Often, because videos keep getting found in search for months. This calculator counts the typical views a video gets, so any long tail is extra.
Is it free?
Yes, and the headline is shown to everyone. The full breakdown appears on the page when you add an email address.