Influencer ROI calculator
What a creator is worth to your store, before you sign the deal.
Look up a creator
Your store’s numbers
Leave any blank and we use your industry’s benchmark.
How it works
- Real reachmedian views of recent posts
- Clicksfor the platform
- Ordersat your conversion rate
- Revenue and safe feeat your order value and costs
The calculator starts from the creator's real reach — the median views of their recent posts — then applies calibrated click-through and conversion behavior for the platform and your industry to forecast orders, revenue, and the fee levels at which the deal breaks even or hits a healthy return. It's the same forecasting engine Acurrate runs on every creator in the product. Any store number you leave blank falls back to your industry's benchmark; every one you add — average order value, conversion rate, returning customers, cost of goods, shipping — makes the forecast sharper. In the full product those come straight from your connected store.
Why views and not followers? Our analysis of hundreds of thousands of creators found a mega creator's typical post reaches as little as 3% of their follower count. A forecast built on followers flatters every big account; one built on real reach tells you the truth before money moves.
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Frequently asked questions
How do I calculate influencer ROI before a campaign?
Estimate the audience a post will actually get (the creator’s real reach — median views of their last ~10 posts), apply your store’s conversion rate and average order value to forecast revenue, then compare that against the creator’s fee. If forecast revenue ÷ fee is below your target return, the deal loses money before it starts. This calculator runs that math for you using industry benchmarks or your own numbers.
What is a break-even fee?
The most you can pay a creator and still make $0 — the forecast revenue, less what those orders cost you in goods and shipping. Pay above it and the collaboration is a loss even if it performs exactly as expected. Knowing it before you negotiate is the single strongest lever in a creator deal.
What is a good ROAS for influencer marketing?
Most DTC brands target 2× or better on creator collaborations, though it varies with what each order actually costs you — a brand whose goods and shipping are cheap can profit at 1.5×, while one carrying heavy product costs may need 3×. What matters is computing YOUR number from your own economics rather than borrowing someone else’s benchmark.
Which creators can I look up?
Any YouTube channel, any Instagram Business or Creator account, and public TikTok creators. We read their public numbers from the platform when you look them up. Instagram does not open personal accounts to anyone, and when a creator has too few recent Reels to measure their views, you may be asked to type a typical view count, which Instagram shows on the profile. Your store numbers are used for the forecast and not stored.
Why does the calculator ask for typical views instead of follower count?
Because followers don’t see posts — viewers do. Across hundreds of thousands of creators we measured, a mega creator’s typical post reaches as little as 3% of their followers. The median views of the last ~10 posts (real reach) is the number a forecast can honestly stand on.