Influencer ROI calculator
Forecast what a creator collaboration will actually earn — before you work with them. Built on real reach (median views), not follower counts, using the same engine that powers Acurrate's product forecasts.
How the forecast works
The calculator starts from the creator's real reach — the median views of their recent posts — then applies calibrated click-through and conversion behavior for the platform and your industry to forecast orders, revenue, and the fee levels at which the deal breaks even or hits a healthy return. It's the same forecasting engine Acurrate runs on every creator in the product, fed here with industry benchmarks instead of your connected store data. The full product uses yourstore's real AOV, conversion rate and margins — which is where forecasts get sharp.
Why views and not followers? Our analysis of 392,090 creators found a mega creator's typical post reaches as little as 3% of their follower count. A forecast built on followers flatters every big account; one built on real reach tells you the truth before money moves.
Straight answers
How do I calculate influencer ROI before a campaign?
Estimate the audience a post will actually get (the creator’s real reach — median views of their last ~10 posts), apply your store’s conversion rate and average order value to forecast revenue, then compare that against the creator’s fee. If forecast revenue ÷ fee is below your target return, the deal loses money before it starts. This calculator runs that math for you using industry benchmarks or your own numbers.
What is a break-even fee?
The maximum you can pay a creator and still make $0 — forecast revenue × your margin. Pay above it and the collaboration is a loss even if it performs exactly as expected. Knowing it before negotiating is the single strongest lever in a creator deal.
What is a good ROAS for influencer marketing?
Most DTC brands target 2× or better on creator collaborations, though it varies with margin — a high-margin brand can profit at 1.5× while a thin-margin brand may need 3×. What matters is computing YOUR number from your own economics rather than borrowing someone else’s benchmark.
Why does the calculator ask for typical views instead of follower count?
Because followers don’t see posts — viewers do. Across 392,090 creators we measured, a mega creator’s typical post reaches as little as 3% of their followers. The median views of the last ~10 posts (real reach) is the number a forecast can honestly stand on.
Want this on every creator, computed from yourstore's real numbers — plus discovery, outreach, agreements and payments?
Run it on your real data — $99/mo flat14-day free trial · no credit card · works with or without Shopify