Influencer ROI calculator
Forecast what a creator collaboration will actually earn — before you work with them. It runs on the median views their posts really get rather than their follower count, using the same engine that powers Acurrate's product forecasts. Two numbers off their profile and you have your answer.
Use my store's own numbers — conversion, returning customers, costs. Anything you leave blank uses your industry's benchmark.
Add the creator’s follower count and their typical views per post to run it.
How the forecast works
The calculator starts from the creator's real reach — the median views of their recent posts — then applies calibrated click-through and conversion behavior for the platform and your industry to forecast orders, revenue, and the fee levels at which the deal breaks even or hits a healthy return. It's the same forecasting engine Acurrate runs on every creator in the product, fed here with industry benchmarks instead of your connected store data. The full product uses your store's real average order value, conversion rate, cost of goods and shipping — which is where forecasts get sharp.
Why views and not followers? Our analysis of hundreds of thousands of creators found a mega creator's typical post reaches as little as 3% of their follower count. A forecast built on followers flatters every big account; one built on real reach tells you the truth before money moves.
Straight answers
How do I calculate influencer ROI before a campaign?
Estimate the audience a post will actually get (the creator’s real reach — median views of their last ~10 posts), apply your store’s conversion rate and average order value to forecast revenue, then compare that against the creator’s fee. If forecast revenue ÷ fee is below your target return, the deal loses money before it starts. This calculator runs that math for you using industry benchmarks or your own numbers.
What is a break-even fee?
The most you can pay a creator and still make $0 — the forecast revenue, less what those orders cost you in goods and shipping. Pay above it and the collaboration is a loss even if it performs exactly as expected. Knowing it before you negotiate is the single strongest lever in a creator deal.
What is a good ROAS for influencer marketing?
Most DTC brands target 2× or better on creator collaborations, though it varies with what each order actually costs you — a brand whose goods and shipping are cheap can profit at 1.5×, while one carrying heavy product costs may need 3×. What matters is computing YOUR number from your own economics rather than borrowing someone else’s benchmark.
Why does the calculator ask for typical views instead of follower count?
Because followers don’t see posts — viewers do. Across hundreds of thousands of creators we measured, a mega creator’s typical post reaches as little as 3% of their followers. The median views of the last ~10 posts (real reach) is the number a forecast can honestly stand on.
Want this on every creator, computed from your store's real numbers — plus discovery, outreach, agreements and payments?
Run it on your real data — $99/mo flat14-day free trial · no credit card · works with or without Shopify