YouTube engagement rate calculator
Look up a YouTube creator and get their engagement rate from their recent videos, read live, with the sum written out. The rate by views comes first, because on YouTube that is the fairer read.
Any YouTube channel. We read its most recent videos live and work out the rate from their likes and comments.
How the rate is worked out
(likes + comments) ÷ views × 100
- Take the most recent videos. Use the same videos for every number. One video that took off is not the channel.
- Average the likes and comments. Add them up and divide by the number of videos.
- Divide by average views. Then multiply by 100. That is the rate by views: how many of the people who watched did something.
- Divide by subscribers for the second read. The rate by subscribers is shown too, but on YouTube it says more about the channel’s history than its next video.
Why views, not subscribers
A subscriber count is a running total. It includes people who subscribed years ago and no longer watch, and it leaves out the viewers YouTube recommends each video to who have never subscribed. Two channels with the same subscribers can get very different views on their next video.
So the number that matters for a sponsorship is how many people watch a typical video, and how many of them act on it. That is the median views of recent videos, what we call Real Reach, and the engagement rate by views. It is also how Acurrate rates YouTube creators inside the product.
What it does not tell you
An engagement rate says viewers are active. It does not say whether they match your customers, where they live, or what a sponsored video is worth to your store. The influencer ROI calculator takes a channel’s views and works out what a video could earn on your conversion rate and order value. For why a single target rate misleads, see what is a good engagement rate.
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Frequently asked questions
How do you calculate engagement rate on YouTube?
Take a channel’s recent videos, add up the likes and comments, and divide by the number of videos. Divide that average by the average views and multiply by 100 for the rate by views. A channel averaging 40,000 views, 1,500 likes and 100 comments has a rate by views of 4%.
Should YouTube engagement rate use views or subscribers?
Views. Subscribers pile up over years and many stop watching, while YouTube’s recommendations bring each video viewers who have never subscribed. The rate by views measures the people who actually watched. The rate by subscribers is useful only to compare channels of a similar age and size.
Which channels can the calculator look up?
Any public YouTube channel run by a creator. Paste the @handle or the channel link and we read its most recent videos live and work out the rate from their typical views, likes and comments. Brand channels are not read, and when YouTube limits how much we can read in a day, type the numbers yourself.
Should I count Shorts and long videos together?
Ideally not. Shorts are watched in a feed that plays the next video automatically, so they collect views differently from a video someone chose to open. The lookup reads a channel’s most recent uploads, Shorts included, so for a channel that posts both, its rate is a blend. To compare one format, type that format’s averages in yourself.
Why are dislikes not counted?
YouTube stopped showing dislike counts publicly in 2021, so we cannot read them. Engagement rate on YouTube counts likes and comments.
Is it free, and is anything stored?
It is free with no account and no email. A channel you look up goes to our server to be read, and because a channel is public information it may be added to our creator catalogue. Numbers you type yourself never leave your browser.