Forecast
What each creator could sell for you.
Adjust your store economics
Auto-filled from Shopify when connected — adjust to model your store.
See the full math — every number derives from the one above
*×0.8 — a 20% attribution-safety buffer we keep so the forecast stays conservative. A margin for error, not a coefficient of the model.
Install on ShopifyIllustrative store and creators
Your store
Built on your store, not an average
Conversion rate, order value, repeat customers and shipping come from Shopify. Cost of goods comes from product “Cost per item” data when available; otherwise you add it once.
Forecast
One creator, forecast on those numbers
Their Real Reach becomes clicks, orders and revenue, with the fee you offer beside it.
Ceiling
The most you should pay
Target price is the most you can pay and still hit your profit goal. Safe to pay is the most before the deal loses money.
Sources
Every number says where it came from
From the creator, entered by you, or our estimate. Their analytics turn an estimate into a fact.
Their analytics
Their analytics, straight into the forecast
Upload the Insights screenshots or media kit a creator sends. Acurrate pulls out every number, from views and link clicks to where their followers live, and updates that creator’s forecast with them.
Also in Forecast
Show the math
Views to clicks to customers to sales to profit: every step of the arithmetic, one click away.
Clicks by format
A post, a Reel and a Story do not send the same traffic to your store.
Your costs and the creator’s code
Goods, shipping and the discount come off before any profit is shown.
Repeat customers
What a new customer is worth over a year, not just the first order.
A flat fee or a share of sales
Forecast either way of paying a creator, before you offer one.
Your profit goal
Conservative, recommended, aggressive or your own: the target price follows it.
Questions
How do you work out what a creator is worth to my store?
We start from the views a creator’s recent posts actually get, not their follower count. Then we apply your numbers: conversion rate, average order value, returning-customer rate, cost of goods, shipping, and the discount code you give the creator. Each step is shown, so you can follow the arithmetic.
What do Target price and Safe to pay mean?
Target price is the most you can pay a creator and still hit your profit goal. Safe to pay is the most you can pay before the deal loses money. Use them as your ceiling when you negotiate.
Are the forecasts guaranteed?
No. They are estimates built from a creator’s recent results and your store’s numbers, and real campaigns vary. What you get is a forecast whose every input you can see and change, instead of a follower count and a guess.
Do I need Shopify?
No. Type five numbers in and it works the same day. On Shopify they fill in with one click — conversion rate, average order value, returning customer rate and your customers’ geography — and the geography narrows discovery to creators based in the countries your customers actually buy from. Shopify saves you the typing; it is not the price of entry.
Moth & Marigold and its creators are illustrative. Example numbers on this page are illustrative.