Instagram influencer ROI calculator
Look up an Instagram creator and see what one post should earn your store, and the most you can safely pay for it.
Look up a creator
Ahnesti Monet McMichael @monetmcmichael · Instagram
1,262,330 followers · 818,050 typical views · 3.7% engagement
Example · read from Instagram on 14 Oct 2026. Look up any creator above.
Your store’s numbers
Leave any blank and we use your industry’s benchmark.
How it works
- Look the creator up. Their followers and the typical views their Reels get, read from Instagram.
- Add your store. Your order value and conversion rate. Leave them blank and we use your industry’s averages.
- Views become orders. Typical views lead to store visits, and your conversion rate and order value turn those into revenue.
- Safe to pay. The most you can pay for the post before it loses money.
Other free tools
Frequently asked questions
How do you work out the ROI of an Instagram influencer?
Start from the views their posts really get, not their followers. Estimate how many viewers visit your store, multiply by your conversion rate and order value, then compare that revenue with the fee. The calculator does each step for you and shows the most you can pay.
Do I need my store’s numbers?
No. Leave them blank and we use averages for your industry, without your costs, so the answer is a ceiling. Your own order value, conversion rate and costs usually bring it down.
Is it free?
Yes, and the headline is shown to everyone. The full breakdown appears on the page when you add an email address.