Influencer rate calculator: what should you charge?
Look a creator up and see what an account that size should charge per post, from the same model that prices creators inside Acurrate.
The creator
PlatformAhnesti Monet McMichael · Example · read from Instagram on 16 Oct 2026
This is Real Reach: the people a typical post actually reaches.
FormatTypical rate for this account
- Real Reach
- 818,378 · 65% of followers
- Engagement
- Above average — worth a premium
A band for this follower tier, not a quote. Rates move with format, market and season.
Source: Acurrate's own rate calibration, the follower-tier tables that price creators inside our product. It is not a market survey.
How the range is worked out
The range starts from your follower tier on the platform you pick. Your engagement rate then moves it: a high rate earns a premium, a low one a discount. The format moves it too: a YouTube integration prices at a fraction of a dedicated video, and an Instagram Story at a fraction of a Reel. The tables are Acurrate's own rate calibration, the same ones that price creators inside our product.
Your median views do not change the range. They are your Real Reach: the people a typical post of yours actually reaches, and the number a brand's own forecast runs on. Brands can run that forecast on any creator with our free influencer ROI calculator.
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Frequently asked questions
How much should I charge for a sponsored post?
Start from the range for your platform, follower count and format, then let your engagement move it: an audience that responds is worth more to a brand than one that scrolls past. The calculator above does both in seconds. Rates also move with market and season, so treat the range as the start of your quote, not the quote itself.
Does engagement rate change what I can charge?
Yes. A high engagement rate moves the range up and a low one moves it down, because a brand is paying for attention, not for a follower count.
Why doesn’t my view count change the range?
Because the range is a band for your follower tier. Your median views are your Real Reach, the people a typical post of yours actually reaches, and that is what a brand’s own forecast runs on. It is why two brands can rationally pay very different amounts for the same post.
Where do these rates come from?
From Acurrate’s own rate calibration: the follower-tier tables that price creators inside our product. It is not a market survey or industry data, and the range is always in US dollars.