TikTok influencer ROI calculator
Look up a TikTok creator and see what one video should earn your store, and the most you can safely pay for it.
Look up a creator
monet mcmichael 🤍 @monetmcmichael · TikTok
3,740,899 followers · 129,835 typical views · 16.5% engagement
Example · read from TikTok on 11 Oct 2026. Look up any creator above.
Your store’s numbers
Leave any blank and we use your industry’s benchmark.
How it works
- Look the creator up. Their followers and the typical views of their latest videos, read from TikTok.
- Add your store. Your order value and conversion rate. Leave them blank and we use your industry’s averages.
- Views become orders. Typical views lead to store visits, and your conversion rate and order value turn those into revenue.
- Safe to pay. The most you can pay for the video before it loses money.
Other free tools
Frequently asked questions
How do you measure ROI on a TikTok creator?
Use the views their recent videos actually get, since TikTok shows videos far beyond a creator’s followers. Turn those views into store visits, then into orders at your conversion rate and order value, and compare the revenue with the fee.
Why use views and not followers?
On TikTok, one video can reach millions while the next reaches a few thousand, regardless of followers. The typical views of the latest videos are the better guide to what a new video will do.
Is it free?
Yes, and the headline is shown to everyone. The full breakdown appears on the page when you add an email address.