Privacy Policy

1. Information We Collect

We collect information you provide directly to us, such as when you:

• Create an account or sign up for our service
• Install Acurrate from the Shopify App Store
• Use our influencer ROI calculator
• Subscribe to our newsletter or marketing communications
• Contact us for support or feedback

This information may include your name, email address, and any other information you choose to provide.

Shopify Store Data: When you install Acurrate from the Shopify App Store, we access the following data from your Shopify store with your explicit permission:

• Orders: Order data including order totals, subtotals, shipping costs, and order dates (including orders older than 60 days for accurate 12-month historical metrics)
• Products: Product information including titles, types, tags, and vendors (used for industry detection)
• Analytics: Store analytics data for performance metrics
• Customer IDs: We access customer IDs from orders solely for calculating Repeat Purchase Rate (RPR). We do not access, store, or display any personal customer information such as names, email addresses, phone numbers, physical addresses, geolocation, IP addresses, or browser/operating system data. We only use customer IDs for aggregation purposes to count unique customers and calculate average orders per customer.

Important: We have read-only access to your Shopify store data. We do not modify, edit, or write any data to your Shopify store. All data access is limited to what is necessary for providing ROI calculation services.

2. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our services
• Calculate accurate influencer ROI metrics using your store's historical data
• Process your calculations and store your data securely
• Calculate metrics including Average Order Value (AOV), Conversion Rate, and Repeat Purchase Rate (RPR) using aggregated data
• Send you technical notices, updates, and support messages
• Send you marketing communications (with your consent)
• Respond to your comments and questions
• Analyze usage patterns to improve our platform
• Manage team memberships and seat access for your store

Customer Data Usage: We use customer IDs from orders exclusively to calculate Repeat Purchase Rate by counting unique customers and their order frequency. We do not access, store, or use any personal customer information (names, emails, addresses, etc.). All customer data processing is done in real-time for calculation purposes only, and no personal customer data is stored in our systems.

3. Information Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties without your consent, except as described in this policy:

• Service Providers: We may share information with trusted service providers who assist us in operating our platform (e.g., Supabase for database services, Klaviyo for email marketing, Shopify for app hosting and billing)
• Shopify: When you install Acurrate from the Shopify App Store, your subscription billing is managed through Shopify's billing system. We share necessary billing information with Shopify to process payments and manage subscriptions.
• Team Members: If you add team members to your store, they will have access to your store's calculation data and settings based on their assigned role (Editor or Viewer). Team members do not have access to billing information or account management settings.
• Legal Requirements: We may disclose information if required by law or to protect our rights and safety
• Business Transfers: Information may be transferred in connection with a merger, sale, or acquisition

Customer Data: We do not share, sell, or disclose any customer personal data (names, emails, addresses, etc.) with any third parties. We only use customer IDs for internal calculations and do not store or transmit personal customer information.

4. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure.

5. Email Marketing

If you opt-in to receive marketing emails, we use Klaviyo to manage our email communications. You can unsubscribe at any time by clicking the unsubscribe link in any email or contacting us directly.

6. Shopify Data Access and Customer Privacy

Shopify App Store Integration: When you install Acurrate from the Shopify App Store, we request the following access scopes with your explicit permission:

• read_analytics: Access to store analytics data
• read_orders: Access to order data including orders older than 60 days (approved access for 12-month historical metrics)
• read_products: Access to product information for industry detection
• read_customers: Access to customer IDs from orders (see Customer Data section below)

Read-Only Access: Acurrate has read-only access to your Shopify store data. We do not modify, edit, create, or delete any data in your Shopify store. We do not have write permissions for products, orders, or any other store data.

Customer Data Usage - Important: We access customer IDs from orders solely for calculating Repeat Purchase Rate (RPR), which measures how many times customers make repeat purchases. We use customer IDs only for aggregation purposes to:

• Count unique customers
• Calculate average orders per customer
• Determine repeat purchase patterns

We do NOT access, store, or use:

• Customer names
• Email addresses
• Phone numbers
• Physical addresses
• Geolocation data
• IP addresses
• Browser or operating system information

All customer ID processing is done in real-time for calculation purposes only. No personal customer information is stored in our database or displayed in our application. Customer IDs are used exclusively for mathematical aggregation and are not linked to any personal information.

7. Cookies and Analytics

We use cookies and similar technologies to improve your experience, analyze usage patterns, and provide personalized content. We use Google Analytics to understand how our service is used.

8. Your Rights

You have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt-out of marketing communications
• Data portability (receive your data in a structured format)

9. Children's Privacy

Our service is not intended for children under 13. We do not knowingly collect personal information from children under 13.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your information.

11. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date.

12. Contact Us

If you have any questions about this privacy policy or our practices, please contact us at: