Our data
Nearly 1 million creator accounts, read for your store.
Acurrate reads public Instagram, TikTok and YouTube profiles and their recent posts, keeps a dated history of each creator’s posts, and turns every creator into a match, a Real Reach and a forecast for your store.
Example creator and brands. Database figures as of October 2026.
Tess Calloway
@tesscalloway Austin
Slow mornings, trail days and the things I actually use.
- Followers
- 84K
- Median views
- 19.6K
- Reach
- 23.3%
- Followers
- 131K
- Median views
- 27.3K
- Reach
- 20.8%
Recent postsviews and dates, read 18 October 2026
Brands she has posted abouteach with the post
- TidewellSeptember 2026
- OakmossJuly 2026
- Loop RunnersMay 2026
Real Reach 46.9K · Instagram and TikTok medians added together, against 215K followers
949,721creator accounts in our database, across Instagram, TikTok and YouTube
516,717on Instagram and TikTok, 18 October 2026
433,004YouTube channels, read through the YouTube Data API, 20 October 2026
229,298Instagram and TikTok accounts with measured recent posts
What we read
What every creator’s record holds. And what it means for your store.
- 1Profile and bio
The public profile on Instagram and TikTok: name, handle, place, what they post about.
- 2Recent posts
Each recent post with its views and its date, so one viral hit never stands for the account.
- 3Brand posts
The brands a creator has posted about, each with the post itself and when it went up.
- 4Real Reach
The median views of recent posts: who usually sees a post, not who could.
- 5Fit to your brand
AcuScore: how well their own posts match your website, and how strongly their audience engages.
- 6Your forecast
What they could sell for your store, on your conversion rate, order value and margins.
Brand collaborations
Who they have worked with. With the post as proof.
The brands a creator has posted about, newest first: each with the post, its date and what gave it away, from a paid-partnership label to a code in the caption.
Tess Calloway · brand postsNewest first
24.1K viewsTidewellWater bottles · September 2026Tagged the brand, with a code
16.3K viewsOakmossCandles · July 2026Named in the caption
31.8K viewsLoop RunnersTrainers · May 2026Paid-partnership label on the post
The post itself is the proof: open it and judge the fit for yourself.
Real Reach
What a post really reaches. Not the follower count.
A follower count says who could see a post. Real Reach, the median views of recent posts, says who usually does, and it is what every forecast starts from.
Followers or subscribers Median views of recent posts
YouTube stands on its own: never added to the Instagram and TikTok Real Reach.
How it comes together
Read, joined, then scored for your store.
- 1Read
Public profiles and recent posts on Instagram and TikTok, each post with its views and its date.
- 2Join
One record per creator across platforms, with a dated history of their posts, so you see how an account is moving.
- 3Score for your store
Matched to your website, ranked by AcuScore, and forecast on your own store’s numbers before you agree a fee.
FAQ
Questions about our data
Where does Acurrate’s creator data come from?
From creators’ public Instagram and TikTok profiles and their recent posts: the profile, each post’s views and date, and the brands they have posted about. YouTube channels come through the YouTube Data API: their subscribers and recent videos with their views, refreshed at least every 30 days. Acurrate reads your own website for your brand, and, if you connect Shopify, your store’s conversion rate, order value and products for the forecast.
How is Real Reach calculated?
Real Reach is the median views of a creator’s recent posts. For a creator on both platforms, it is the Instagram median and the TikTok median added together. A median is used so that one viral post never stands for the whole account. The Real Reach Report shows what it looks like across our database, by follower size.
Can I see which brands a creator has worked with?
Yes. Each creator’s record shows the brands they have posted about, newest first, with the post itself, its date and what identified the brand: the platform’s paid-partnership label, a tag, a code or a mention in the caption. You open the post and judge the fit yourself.
How up to date is it?
Every figure carries the date it was measured, and Acurrate keeps a dated history of each creator’s posts, so you can see how an account is moving, not just where it stands.
See the data on your own creators.
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