Methodology
How we measure creator value.
Most creator tools describe what a creator looks like — followers, a generic engagement rate. Acurrate answers the only question that matters before you wire money: will this creator turn a profit for your store? Here is exactly how we get to that answer.
Real Reach →
Why follower count is the wrong unit, and what we use instead: the median views of a creator’s recent posts — the audience a placement actually reaches.
AcuScore →
One number to rank by — fit to your store, creator quality, and revenue efficiency, combined. Size-independent on purpose.
The forecast →
How Real Reach becomes a profit number for your store — every step shown, before you spend a dollar, against your own economics.
We publish the reasoning openly — it’s how a forecast earns trust, and we’d rather you understood the logic than took a black box on faith. We don’t publish the tuned coefficients or the creator dataset behind them; that calibration, refined against real outcomes, is the part that makes the numbers land. The method is the argument; the data is the moat.