Paid partnerships
Paid influencer partnerships, priced by profit.
Running clients? Book an agency call ↗
Glow Theory · paid partnershipCosmetics · United StatesExample
Bianca Rossi@biancagetsreadyTikTok · New JerseyThe deal at a glance
- You post
- 1 TikTok + 2 Stories
- Post by
- Fri 6 Nov
- Fee
- $900
Twelve months of sales, on Glow Theory’s own numbers.
Illustrative store and creators
Stop paying for followers.
Before
- Rates set by audience size
- Fees agreed on gut feel
- Contracts by email
- Payments chased in spreadsheets
With Acurrate
- A fee that still leaves profit
- The deal signed from a link
- Every post on the calendar
- Paid after it’s live
How it works
From forecast to payout, in six steps.
01
Find creators who fit.
Ranked for your brand from your website.
Makeup creators for Glow TheoryRanked for your brandExample- 1
Bianca RossiEveryday makeup, filmed as get-ready-with-me41KReal Reach91 - 2
Zara AhmedFull-glam looks and bold lips56KReal Reach88 - 3
Kelsey MooreMakeup over 40, honest and unhurried19.5KReal Reach86
02
Forecast their profit.
Sales and profit on your store’s numbers, plus the most you should pay.
Forecast · Bianca RossiOn your store’s numbersExampleReal Reach 41KConversion 2.9%Order $46Margin 62%
03
Sign in one link.
The agreement is drafted from the deal, with usage rights and disclosure built in.
- You post
- 1 TikTok + 2 Stories, by Fri 6 Nov
- Fee
- $900
- Usage
- Reshared with credit for 6 months
- Disclosure
- Marked as an ad
Bianca Rossi
Accept agreement04
Plan every post.
Agreed posts on one calendar, with what is due each month.
PostedSignedTentativeDue in November $2,900 · 3 posts
05
Pay after it’s live.
Review the payment once the post is up, then continue to Stripe; it goes straight into the creator’s own Stripe account.
46.3K viewsBianca Rossi@biancagetsready · TikTok- ✓Agreement signed1 TikTok + 2 Stories for $900
- ✓The post is liveFri 6 Nov · TikTok
Then Continue to Stripe. You pay through Stripe Checkout, straight into Bianca’s own Stripe account. Acurrate never holds your money.
06
Compare forecast with actual.
See what each placement delivered against what was forecast.
- Bianca Rossi1 TikTok + 2 StoriesForecast$3,100Actual$3,540+14%
- Zara Ahmed2 ReelsForecast$4,200Actual$3,720−11%
- Kelsey Moore1 ReelForecast$1,600Actual$1,810+13%
Also in paid partnerships
Compare their ask
Log each ask and counter beside its forecast and see which still make money.
Outreach drafted for you
Acurrate writes the email; it opens in your own inbox for you to send.
Most you should pay
The target price: the fee that hits your profit goal.
Safe max
The fee where the deal stops making money.
Never holds your money
Payouts go straight to the creator’s Stripe account.
Due this week
Every payout due, with its agreement, in one list.
For the creator
Creators sign in one link, and are paid when it’s live.
The fee goes into their own Stripe account after the post is up.
Glow TheoryPaid partnershipSignedSoft Focus lipstick
Golden Hour palette- You post
- 1 TikTok + 2 Stories
- Post by
- Fri 6 Nov
- Fee
- $900
- Signed
- Post live
- Paid to your Stripe
Questions
How is the forecast worked out?
From the median views a creator’s recent posts really get and your store’s own conversion rate, order value and costs. Every step is shown on our methodology page. It is a forecast, not a guarantee.
What is “the most I should pay”?
The target price: the most you can pay and still hit your profit goal on your numbers. Safe max is higher: the fee at which the deal stops making money.
What if a creator asks for more than that?
Log their ask beside the forecast and counter. You see straight away which asks still make money and which do not.
Do you send the outreach for me?
No. Acurrate drafts the email and it opens in your own inbox for you to send.
How do creators sign?
From one link, by typing their name. No account. The agreement is drafted from the deal, with usage rights and disclosure written in.
Glow Theory and its creators are illustrative. Example numbers on this page are illustrative.