Why Acurrate exists
It started with one question a skincare brand could not answer: which creator will actually make us money? Acurrate is built to answer it for any online store, before the fee is agreed.
The spreadsheet
Before Acurrate, I ran the numbers for a skincare brand, Nourished3. We hired an influencer marketing manager who did it all by hand: research, outreach, and a spreadsheet of fees in different currencies.
I asked which of the creators on that sheet would be most profitable for us. The answer was honest: you can't tell, it's a gamble. My background is in finance, and that answer did not sit right. A creator's past posts, our conversion rate, our order value and our costs are all known. That is enough to forecast what a post is likely to earn, and what it would be worth paying for it.
Nick Jaffrey, founder
Every problem became part of the product
Fees in three currencies
Creators quoted in pounds, euros and dollars. Acurrate converts any fee you type into your store’s own currency.
Screenshots instead of data
Creators send screenshots of their views and link clicks, and someone averaged them by hand. Acurrate reads the screenshots for you.
“You can’t tell, it’s a gamble”
Nobody could say which creator would make money. Acurrate forecasts it from your store’s own conversion rate, order value and costs, before you agree a fee.
Hours of searching
Finding the right ten or twenty creators to send product to meant hours of research by hand. Acurrate finds creators who fit your store and shows what each one could earn you.
How it got here
September 2025. The first version compared creators a brand already had, on the profit each was likely to make. The people we showed it to all said the same thing: great, but first I need to find the creators.
April 2026. Rather than rent creator data from a provider, with capped look-ups and nothing to keep, we started building our own. By July we had measured 392,090 creators for the Real Reach Report: how many of their followers a post actually reaches.
Today. Acurrate finds creators who fit your store, forecasts each one on your own numbers, and carries the deal through outreach, agreement and payment.
How we work
- Your store, not an average. Every forecast uses your conversion rate, order value and costs.
- Views, not followers. We start from what a creator's recent posts actually get, which we call Real Reach.
- Numbers with their source. What we publish carries where it came from and when we measured it. Where we have no data we say so, and an estimate is always labelled as one.
- The method in the open. How it works explains the matching, Real Reach and the forecast.
Get in touch
Questions, ideas or a creator deal you want a second opinion on: email support@acurrate.com. The guides we publish are all on the resources page.
Try it on your own store
Find creators who fit your store and see what each is likely to earn it, before you agree a fee. 14 days free, then $99 a month.