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Resources

Guides, free tools and data for working with creators

Free tools

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Inès CallowayExampleRevenue from one Reel $3,540Break-even fee $1,480Profit after every cost $2,130Influencer ROI calculatorInstagram Reel · 48k followersExampleTypical rate$380 – $520$150$900Influencer rate calculator@theocarverExampleBy views4.2%By followers1.9%Last 12 posts, read liveEngagement rate calculator

Guides

How to find influencers for your brandHow much to pay an influencerHow much does influencer marketing cost?How to calculate influencer ROI for one creatorInfluencer marketing ROI: forecast it before you signMicro-influencers: what they reach and what to payInfluencer seeding and giftingChecklistInfluencer seeding kitFree templateInfluencer contract templateInfluencer CRM: managing creator relationshipsComparedThe best influencer marketing platformsPricing dataWhat influencer platforms cost

Our data

The Real Reach Report · July 2026Follower counts overstate reach by up to 30×.392,090 creators measured on Instagram, TikTok and YouTubeRead the report →Share of followers a TikTok post reaches, medianNano35.3%Micro6.9%Mid3.7%Macro3.2%Mega3.0%
DefinitionWhat is Real Reach?BenchmarksWhat is a good engagement rate?DefinitionMER and POASMethodHow we measure creators49 termsInfluencer marketing glossaryFAQQuestions merchants ask

By industry

FashionInfluencer marketing for fashion brandsWomen's fashion influencers in the US: the numbers →
Skincare and beautyInfluencer marketing for skincare brandsSkincare influencers in the US: the numbers →

Comparisons

Feature by featureInfluencer marketing platforms compared