Instagram rate calculator
Look up an Instagram creator and see what an account their size typically charges for a Reel, carousel, feed post or story.
The creator
Ahnesti Monet McMichael · Example · read from Instagram on 14 Oct 2026
This is Real Reach: the people a typical post actually reaches.
FormatTypical rate for this account
- Real Reach
- 818,050 · 65% of followers
- Engagement
- Above average — worth a premium
A band for this follower tier, not a quote. Rates move with format, market and season.
Source: Acurrate's own rate calibration, the follower-tier tables that price creators inside our product. It is not a market survey.
How it works
- Look the creator up. We read their followers and engagement from Instagram. Personal accounts are private, so enter their numbers instead.
- Their size sets the range. Each follower tier has a typical fee band.
- Engagement moves it. Above-average engagement for their size raises the band; below-average lowers it.
- The format weights it. A Reel, a carousel, a feed post and a story are priced differently.
A fair rate is not the same as a good deal
The range says what an account this size usually asks. Whether a post pays off depends on what you sell and how well your store converts: the Instagram ROI calculator works out the most you can safely pay.
Other free tools
Frequently asked questions
How much should an Instagram creator charge per post?
Mostly it follows their follower count, then their engagement and the format. Look any Business or Creator account up and the calculator shows the typical band for a Reel, carousel, feed post or story at their size.
Which Instagram accounts can it look up?
Business and Creator accounts, read from Instagram when you search. Personal accounts are private to every tool, so enter their followers and engagement yourself.
Where does the range come from?
From the same model that prices creators inside Acurrate. It is our own calibration, in US dollars, not a market survey, and it is a band, not a quote.