For food and drink brands
Food influencer marketing for food and drink brands
People buy food they have watched someone they trust cook, pour or taste. Acurrate finds creators who fit your store and shows what each one is likely to earn you before you sign.
14-day free trial, no card. Then $99/month.
Ember Hot SauceSmall-batch hot sauces · United States
ExampleCooks and tasters who move product
Sam Cho @samchocooks · TikTok44K91
Lupita Ramírez @lupitatacotour · TikTok68K87
Wyatt Collins @wyattsmokes · Instagram14K82
Creators who fit
Cooks and tasters who move product for Ember Hot Sauce.
Sam Cho@samchocooks · TikTok · Portland
Weeknight cooking at home, tasting from the spoon; the sauce on the counter is part of every dish.
- Followers
- 121K
- Real Reach
- 44K
- AcuScore
- 91
Lupita Ramírez@lupitatacotour · TikTok · Los Angeles
Reviews taco stands across the city, and her verdict always includes the salsa.
- Followers
- 205K
- Real Reach
- 68K
- AcuScore
- 87
Wyatt Collins@wyattsmokes · Instagram · Kansas City
Backyard barbecue at the smoker, with every rub and sauce he uses listed.
- Followers
- 58K
- Real Reach
- 14K
- AcuScore
- 82
Example store and creators.
Forecast
What Sam could sell for Ember Hot Sauce.
On the store's own conversion rate, order value and margin, with what is safe to pay before the post loses money.
How the forecast worksSam Cho Portland · TikTok- Followers
- 121K
- Real Reach
- 44K
- AcuScore
- 91
Your store’s numbers
- Conversion ratefrom Shopify
- 4.1%
- Average orderfrom Shopify
- $36
- Gross marginfrom Cost per item
- 57%
At a $450 fee
- Forecast sales
- $1,960
- Profit after the fee and product costs
- $644
- Safe to pay, up to
- $1,094
From Sam’s Real Reach and Ember Hot Sauce’s own numbers. Nothing is sent or paid without your approval.
Measured
Food and drink creators, measured
How many people a food and drink creator's post actually reaches, compared with their follower count: first by creator size, then by market.
Share of followers a typical post reaches, by creator size (cooking, United States)
- Nano1k–10k followers31.3%
- Micro10k–50k followers15.8%
- Mid50k–200k followers8.4%
- Macro200k–1M followers8.6%
- Mega1M+ followers8.3%
| Market | Typical post reaches | Share of followers reached |
|---|---|---|
| Cooking · United States | 17,310 | 7.4% |
| Cooking · United Kingdom | 19,227 | 12.2% |
| Cooking · Canada | 15,196 | 8.9% |
| Cooking · Australia | 19,093 | 13.9% |
From Acurrate's creator catalogue: individual creator accounts on Instagram and TikTok with at least 1,000 followers, as of 2026-10-21, refreshed monthly. A size band with fewer than 20 creators is left out. “Typical post reaches” is the median, across creators, of the views their recent posts get; the share reached divides that by the median follower count. Each market links to its full breakdown.
What works
What works for food and drink brands
Put the product in a recipe
A creator who cooks with your sauce or pours your drink sells more than one who holds the bottle. Ask for a real use.
Match the diet and the occasion
Vegan, high-protein, family dinners or cocktails: pick creators whose cooking matches who eats your product.
Mind food labelling rules
Nutrition and health claims are regulated. Give creators the claims you can stand behind and check the post first.
Judge the views, not the followers
Price and choose on the views recent posts get. The table above shows the typical reach of food creators by size.
Ship with care
Fresh, frozen and glass items cost more to send. Count shipping in what a gift or a deal costs you.
Plan for repeat orders
Food is bought again. Include the repeat orders a new customer brings when you work out what a creator is worth.
How Acurrate helps
Three ways to work with creators. On your own numbers.
GiftingSend a lookbook; each pick becomes a $0 Shopify draft order.See gifting →
Affiliates and revenue shareA link and a code for each creator, and commission on the sales they drive.See revenue share →
Paid partnershipsA fee set by the forecast profit, signed in one link, paid after the post.See paid partnerships →FAQ
Frequently asked questions
How do I find food influencers for my brand?
Start from who eats your product and where they live. Then look for creators in those countries whose recipes or meals fit your product, and check the views their recent posts get. Acurrate does the search and forecasts each creator on your store’s numbers.
How much do food influencers charge?
It varies widely. On TikTok, where creators publish their rates, the median ask we measured was $100 a post for 10,000 to 50,000 followers and $250 for 100,000 to 500,000, across all niches. Pay no more than what the post is likely to earn you after product, shipping and the discount code.
Should food brands gift products or pay influencers?
Both, in order. Gifting to many smaller food creators shows you whose audience buys; paid deals with those creators are where the budget earns the most.
Can an agency run this for several clients?
Yes. Agency is $399 a month for 5 client brands or $599 for 10, each with its own creators, forecasts and payments, and your agency’s logo on the workspace, set up with our team. Agency has no free trial; you can try Pro free on one brand first.
Does Acurrate work with Shopify?
Yes. Install it from the Shopify App Store and it reads your conversion rate, order value, shipping cost and where your customers are. It works without Shopify too: type the numbers in. There is a 14-day free trial, then $99 a month.
Meet the creators who could sell for you.
Pro: 14-day free trial, no card, then $99/month.