For health and wellness brands
Influencer marketing for health and wellness brands
Wellness is bought on trust, and creators are where buyers look for it. Acurrate finds creators who fit your store and shows what each one is likely to earn you before you sign.
14-day free trial, no card. Then $99/month.
Still HourHerbal teas and sleep · UK
ExampleCalm, credible voices for evenings
Paulette Adeyemi @paulettecalmevenings · Instagram9.6K89
Arjun Mehta @arjunsitsatdawn · Instagram12.9K85
Gillian Shaw @gillsleepsbetter · Instagram8.2K81
Creators who fit
Calm, credible voices for evenings for Still Hour.
Paulette Adeyemi@paulettecalmevenings · Instagram · Leeds
Shares her wind-down evenings at home, the pot of tea always in shot, never a hard sell.
- Followers
- 39K
- Real Reach
- 9.6K
- AcuScore
- 89
Arjun Mehta@arjunsitsatdawn · Instagram · Leicester
Short dawn meditations for people who struggle to switch off; followers come back daily.
- Followers
- 52K
- Real Reach
- 12.9K
- AcuScore
- 85
Gillian Shaw@gillsleepsbetter · Instagram · Harrogate
Talks openly about sleep and menopause, an audience looking for something that helps.
- Followers
- 33K
- Real Reach
- 8.2K
- AcuScore
- 81
Example store and creators.
Forecast
What Paulette could sell for Still Hour.
On the store's own conversion rate, order value and margin, with what is safe to pay before the post loses money.
How the forecast worksPaulette Adeyemi Leeds · Instagram- Followers
- 39K
- Real Reach
- 9.6K
- AcuScore
- 89
Your store’s numbers
- Conversion ratefrom Shopify
- 3.6%
- Average orderfrom Shopify
- £29
- Gross marginfrom Cost per item
- 68%
At a £350 fee
- Forecast sales
- £1,480
- Profit after the fee and product costs
- £476
- Safe to pay, up to
- £826
From Paulette’s Real Reach and Still Hour’s own numbers. Nothing is sent or paid without your approval.
Measured
Wellness creators, measured
How many people a wellness creator's post actually reaches, compared with their follower count: first by creator size, then by market.
Share of followers a typical post reaches, by creator size (supplements & nutrition, United States)
- Nano1k–10k followers42.1%
- Micro10k–50k followers9.8%
- Mid50k–200k followers2.0%
- Macro200k–1M followers5.8%
- Mega1M+ followers6.5%
| Market | Typical post reaches | Share of followers reached |
|---|---|---|
| Supplements & Nutrition · United States | 4,243 | 2.9% |
From Acurrate's creator catalogue: individual creator accounts on Instagram and TikTok with at least 1,000 followers, as of 2026-10-21, refreshed monthly. A size band with fewer than 20 creators is left out. “Typical post reaches” is the median, across creators, of the views their recent posts get; the share reached divides that by the median follower count. Each market links to its full breakdown.
What works
What works for wellness brands
Choose credible voices
Dietitians, trainers and people who share their own routine carry more trust than a one-off endorsement. Check what the creator usually talks about.
Stay inside the claims rules
Health claims are tightly regulated. Give creators the exact wording you can stand behind, and check every post before it goes live.
Show a routine, not a promise
A product in someone’s morning routine persuades without a claim. Ask for daily use over weeks, not a single reveal.
Judge the views, not the followers
Price and choose on the views recent posts get, not on the follower count.
Plan for subscriptions
Wellness products are reordered. Include the repeat orders a new customer brings when you work out what a creator is worth.
Disclose clearly
Gifts count as a connection that must be disclosed. Ask for #ad or a paid-partnership label at the start of the post.
How Acurrate helps
Three ways to work with creators. On your own numbers.
GiftingSend a lookbook; each pick becomes a $0 Shopify draft order.See gifting →
Affiliates and revenue shareA link and a code for each creator, and commission on the sales they drive.See revenue share →
Paid partnershipsA fee set by the forecast profit, signed in one link, paid after the post.See paid partnerships →FAQ
Frequently asked questions
How do I find wellness influencers for my brand?
Start from your customer and the problem your product solves. Then look for creators in those countries who talk about that topic and whose recent posts get real views. Acurrate does the search and forecasts each creator on your store’s numbers.
Can wellness influencers make health claims about my product?
Only claims your product is allowed to make, in the words the rules allow. Give creators approved wording and check each post before it goes live; the brand is responsible too.
How much do wellness influencers charge?
It varies widely. On TikTok, where creators publish their rates, the median ask we measured was $100 a post for 10,000 to 50,000 followers and $250 for 100,000 to 500,000, across all niches. Pay no more than what the post is likely to earn you after product, shipping and the discount code.
Can an agency run this for several clients?
Yes. Agency is $399 a month for 5 client brands or $599 for 10, each with its own creators, forecasts and payments, and your agency’s logo on the workspace, set up with our team. Agency has no free trial; you can try Pro free on one brand first.
Does Acurrate work with Shopify?
Yes. Install it from the Shopify App Store and it reads your conversion rate, order value, shipping cost and where your customers are. It works without Shopify too: type the numbers in. There is a 14-day free trial, then $99 a month.
Meet the creators who could sell for you.
Pro: 14-day free trial, no card, then $99/month.