The ranking
AcuScore
AcuScore is one number that ranks a creator by how well they fit your store, how good they are, and how efficiently their audience turns into revenue — combined, before any money changes hands. It’s the answer to “should this be on my shortlist?”
Three signals, one number
A shortlist decision is a single judgement, so AcuScore is a single number. It is built from three independent signals:
- Fit — is this audience right for what you sell? Niche-to-industry adjacency, scored against your actual store, not a generic category.
- Quality — is this a real, genuinely-engaged creator? Engagement intensity measured relative to the creator’s own platform, plus authenticity (a bot / inauthentic-engagement signal). Deliberately size-independent: a sharp 40k-follower creator can out-score a sleepy 4M one, because reach is priced separately and shouldn’t double-count here.
- Revenue efficiency — does that audience convert into revenue for you, or just exist? A fee-free signal of commercial intent — never a faked ROAS.
Why size-independent
Audience size is real, but it’s already captured by Real Reach and priced into the forecast. Letting it also inflate the quality score would just reward bigness twice and bury the efficient mid-tier creators who often pay back best. AcuScore separates “is this creator good and right for me?” from “how big and how much?” on purpose.
Profitability folds in
Once there’s a price on the table — a real quoted fee — AcuScore accounts for whether the deal actually pays back at that price. A brilliant creator at an unaffordable fee should not out-rank a well-priced strong one, and AcuScore reflects that. The full money picture lives in the forecast.
We publish how AcuScore reasons — what it weighs and why. We don’t publish the exact weights or the calibration behind them; that tuning, validated against real campaign outcomes, is what makes the ranking trustworthy rather than arbitrary.