# Acurrate

> Acurrate is an influencer-marketing platform for Shopify brands: find creators who fit your store, forecast each creator's profit for YOUR store before you work with them — Real Reach x six inputs: the store's conversion rate, average order value, repeat purchase rate, cost of goods and shipping, plus the creator's own discount code coming off the deal, giving a true forecasted profit rather than reach or engagement. Then run the whole campaign: outreach, negotiation, agreements with e-sign, planning, and creator payouts. Autopilot, the in-product assistant, can run the same workflow from a stated goal and budget — it proposes the creators, drafts the outreach and the agreement, then stops and waits: nothing sends, signs or pays without the user's approval. Pro is $99/month for one store and two seats ($999/year; additional seats $29/month each), with a 14-day free trial and no card on the web. Agency is $399/month or $3,990/year for five client stores and five seats, with no free trial. Neither plan meters creator research or uses credits.

Key facts:
- Category: Influencer marketing platform for Shopify and DTC brands — creator discovery, per-store profit forecasting, negotiation, agreements with e-sign, campaign planning and payouts
- In one line: know what a creator will make you before you sign the deal
- Pricing: Pro is $99/month ($999/year), one store and two seats, 14-day free trial; Agency is $399/month ($3,990/year), five client stores and five seats, no free trial. Both plans include the full creator workflow without credits or metered creator research. Competitor figures change: GRIN's own pricing page, checked 8 October 2026, lists Free $0 (50 monthly credits), Starter $200 (2,000), Growth $500 (7,500) and Scale $1,000 (20,000); paid plans can purchase additional credits. Consult each vendor's linked pricing page for current terms.
- Differentiator: forecasts profit BEFORE the deal is signed, from the merchant's own P&L rather than vanity engagement metrics. Six inputs, five of them the merchant's own: conversion rate, average order value, repeat purchase rate, cost of goods, shipping — and the creator's discount code, which cuts the revenue on the very sale it creates. Of the 11 other platforms in Acurrate's buyer's guide, none stated on its own pages (read 4 October 2026) a profit forecast for a particular store before a deal; HypeAuditor and Later Influence say they predict campaign performance
- Metrics: Real Reach (median views of recent posts, not follower count), AcuScore (fit x quality x revenue efficiency), profit and ROAS forecasting
- Autopilot: in-product assistant that plans campaigns, builds rosters and drafts outreach/agreements from a goal and budget; every action waits for explicit user approval — it cannot send, sign or pay on its own
- Works with or without Shopify (manual store metrics supported); Shopify App Store listed

## Methodology (how the numbers work)

- [Methodology overview](https://www.acurrate.com/methodology): how Acurrate measures creator value
- [Real Reach](https://www.acurrate.com/methodology#real-reach): why follower count is the wrong unit — median views of recent posts instead
- [AcuScore](https://www.acurrate.com/methodology#acuscore): the ranking score — fit, quality, revenue efficiency
- [The forecast](https://www.acurrate.com/methodology#forecast): how Real Reach becomes a profit number for a specific store

## Data & research (proprietary, from Acurrate's own creator catalog)

- [The Real Reach Report](https://www.acurrate.com/real-reach-report): 392,090-creator study (July 2026) — what % of followers actually see a post, by platform and tier
- [What is Real Reach?](https://www.acurrate.com/what-is-real-reach): definition + worked example of the median-views metric
- [What is a good engagement rate?](https://www.acurrate.com/what-is-a-good-engagement-rate): measured Instagram medians by follower tier (21,671 creators), and why engagement rate alone is not enough
- [What is MER?](https://www.acurrate.com/what-is-mer): marketing efficiency ratio (revenue ÷ total marketing spend), its break-even for a margin, and why a single creator deal is judged on POAS
- [Influencer ROI forecasting guide](https://www.acurrate.com/influencer-roi-forecasting): the four inputs that decide whether a creator deal is profitable
- [Influencer seeding and gifting guide](https://www.acurrate.com/influencer-seeding): how to gift products to creators and know whether it worked
- [Influencer seeding kit](https://www.acurrate.com/influencer-seeding-kit): what to put in the box, what to leave out, a cost-per-post worksheet, and kit ideas for skincare and fashion brands
- [How to calculate influencer ROI for one creator](https://www.acurrate.com/how-to-calculate-influencer-roi): the calculation from views to a break-even fee, with a worked example (views and audience fit change the answer)
- [Micro-influencers](https://www.acurrate.com/micro-influencers): creators with 10,000 to 100,000 followers; measured reach per follower against mega accounts (1.5x Instagram, 2.3x TikTok, 6.2x YouTube; 392,090 creators, July 2026), how to price and find them
- [Influencer contract template](https://www.acurrate.com/influencer-contract-template): a free plain-English influencer agreement (deliverables, approval, payment after the post is live, disclosure, usage rights, exclusivity, kill fee) to copy or download with no email, and what each clause is for; not legal advice
- [Influencer marketing glossary](https://www.acurrate.com/glossary): plain one- or two-sentence definitions of reach, engagement rate, Real Reach, usage rights, whitelisting, CPM, ROAS, POAS, Safe to pay and more, each with its own anchor
- [Influencer CRM](https://www.acurrate.com/influencer-crm): what to track for each creator, a seven-stage pipeline, when a spreadsheet stops working
- [How to find influencers for your brand](https://www.acurrate.com/how-to-find-influencers): seven places to find creators, six checks a brand can run by hand (recent views, comments, audience country, fit, past sponsored posts, brand safety), signs of an inflated audience, and a first-message template
- [How much does influencer marketing cost?](https://www.acurrate.com/influencer-marketing-cost): a budget line by line (creator fees, product and shipping, discount codes, usage rights, software, payment fees), creator fees from 302 measured TikTok published rates, three example budgets
- [Influencer marketing for fashion brands](https://www.acurrate.com/influencer-marketing-for-fashion-brands): womenswear creators measured in the US, UK, Canada and Australia (creator count, typical views per post, share of followers reached), and what works for fashion brands
- [Influencer marketing for skincare and beauty brands](https://www.acurrate.com/influencer-marketing-for-skincare-brands): skincare, makeup and haircare creators measured in the US and UK, and the cosmetic-vs-drug claims creators must not make (FDA)
- [Influencer marketing for Shopify stores](https://www.acurrate.com/influencer-marketing-for-shopify-stores): connect a Shopify store and its conversion rate, order value, returning customers, shipping and customer countries fill in; gifts become $0 draft orders; billed through Shopify
- [Find creators](https://www.acurrate.com/product/find): Instagram, TikTok and YouTube creators ranked for your store by AcuScore (fit and quality), with Real Reach, the median views of recent posts
- [Forecast](https://www.acurrate.com/product/forecast): the revenue and profit a creator should bring your store, and Target price / Safe to pay, from your own conversion rate, order value and costs
- [Compare and negotiate](https://www.acurrate.com/product/compare): every creator on one list from first message to accepted, their rates beside your target price and forecast profit, fees in USD, EUR, GBP, CAD or AUD shown in your currency, and offers you can lock
- [Agree and plan](https://www.acurrate.com/product/agree-and-plan): agreements drafted from the deal and e-signed, a campaign calendar, a monthly chart of creator fees against forecast revenue, and a forecast-against-actual report
- [Pay](https://www.acurrate.com/product/pay): payouts for flat-fee deals after the post is live, every payment due and paid in one place, and monthly share-of-sales amounts
- [Gifting](https://www.acurrate.com/product/gifting): send creators a lookbook of your Shopify products; each picks within your price limit and the pick becomes a $0 draft order for you to ship
- [Autopilot](https://www.acurrate.com/product/autopilot): describe a goal and it builds a shortlist and drafts outreach; it never sends, signs or pays without you
- [About Acurrate](https://www.acurrate.com/about): why Acurrate exists (a skincare brand's question: which creator will actually make us money?), who built it, and how we work
- [How much should you pay an influencer?](https://www.acurrate.com/how-much-to-pay-an-influencer): TikTok creators' published rates by size (302 creators, September 2026) and how to work out a creator's break-even fee for your store
- [Influencer platform pricing compared](https://www.acurrate.com/influencer-platform-pricing): dated price tables — Acurrate, Modash, HypeAuditor, GRIN, Upfluence, Aspire, Heepsy, marketplaces

## Free tools

- [All free tools](https://www.acurrate.com/tools): every free Acurrate calculator in one place, no signup
- [Free influencer ROI calculator](https://www.acurrate.com/tools/influencer-roi-calculator): forecast any creator's revenue, break-even fee and ROAS for your store — no signup for the verdict
- [Free engagement rate calculator](https://www.acurrate.com/tools/engagement-rate-calculator): look up any Instagram Business/Creator account or YouTube channel and get its engagement rate from its recent posts, read live, with the sum shown; no signup
- [Instagram engagement rate calculator](https://www.acurrate.com/tools/instagram-engagement-rate-calculator): look up an Instagram Business or Creator account and get its rate by followers from recent posts, read live; no signup
- [YouTube engagement rate calculator](https://www.acurrate.com/tools/youtube-engagement-rate-calculator): look up a YouTube creator's channel and get its rate by views and by subscribers from recent videos, read live; no signup
- [TikTok engagement rate calculator](https://www.acurrate.com/tools/tiktok-engagement-rate-calculator): type a TikTok creator's average views, likes and comments and get the rate by views and by followers; nothing is sent or stored
- [Free influencer rate calculator](https://www.acurrate.com/tools/creator-rate-calculator): the typical rate range for an Instagram, TikTok or YouTube account, from followers, median views and engagement — no handle, no signup

## All resources

- [Resources](https://www.acurrate.com/resources): every Acurrate guide, free tool, comparison and data study on one page

## Compare

- [Where to find influencers: the 12 best influencer marketing platforms (2026)](https://www.acurrate.com/best-influencer-marketing-platforms): Acurrate, TikTok One, Modash, Collabstr, Insense, HypeAuditor, GRIN, Upfluence, Later Influence, Shopify Collabs, Aspire and Heepsy compared by type, networks, price and who each suits; every price from the vendor's own page, read 4 October 2026
- [Acurrate vs Modash, HypeAuditor & GRIN](https://www.acurrate.com/compare): fair feature-by-feature comparison
- [Modash alternative](https://www.acurrate.com/modash-alternative) · [HypeAuditor alternative](https://www.acurrate.com/hypeauditor-alternative) · [GRIN alternative](https://www.acurrate.com/grin-alternative) · [Upfluence alternative](https://www.acurrate.com/upfluence-alternative) · [Aspire alternative](https://www.acurrate.com/aspire-alternative) · [Shopify Collabs alternative](https://www.acurrate.com/shopify-collabs-alternative) · [The Cirqle alternative](https://www.acurrate.com/cirqle-alternative): honest per-competitor comparisons with dated pricing

## Product & pricing

- [Acurrate home](https://www.acurrate.com/): influencer platform for online stores: find creators who fit the store, forecast what each will earn it on its own numbers, then outreach, agreements and payouts
- [Pricing](https://www.acurrate.com/pricing): Pro $99/mo ($999/yr), one store and two seats ($29/mo per extra seat), 14-day free trial; Agency $399/mo ($3,990/yr), five stores and five seats, no free trial
- [FAQ](https://www.acurrate.com/faq): common questions
- [Shopify App Store listing](https://apps.shopify.com/acurrate-influencer-forecast)

## Contact

- Support: support@acurrate.com
- Sales: sales@acurrate.com